Leadership Series: Jaehoon Chang, Hyundai Motor Company

This Earth Day, the message from the hydrogen industry is: the transition from ambition to action is firmly underway. Ten years ago, hydrogen for decarbonisation was a concept. Five years ago, a bold ambition. Today, it is becoming reality.

South Korea is showing how hydrogen mobility can move from strategy to everyday reality. At the end of 2025, the Hydrogen Council convened in Seoul for our CEO Summit, where we saw firsthand how South Korea is scaling hydrogen mobility in practice.